In addition to Jordan, Adidas, Birkenstock, New Balance, Asics, Reef, and Brooks were among the top-performing brands at Famous Footwear in Q2 2025.
The Rise of Jordan at Famous Footwear
Famous Footwear’s collaboration with Jordan Brand showed immediate success in the second quarter. According to Jay Schmidt, president and CEO of parent company Caleres, Jordan rapidly ranked as a top 10 brand during the back-to-school shopping season.
This rollout gave Famous Footwear an exclusive, all-door partnership with Jordan across men’s, women’s, kids’, and accessories—cementing the brand as a back-to-school favorite.
Market Insights & Customer Trends
During the quarter:
- Men’s footwear led performance.
- Kids’ shoes matched general market demand.
- Women’s shoes lagged in sales.
By category, athletic footwear remained stable, while fashion footwear saw a decline.
Other growth-driving brands included Adidas, Birkenstock, New Balance, Asics, Reef, and Brooks.
Expanding Brand Assortments
Famous Footwear also broadened its offerings with Nike, Timberland, Frye, and additional top names. These premium additions helped boost back-to-school comparable sales by 1% in August, building on a strong high single-digit growth from the same month in 2024.
This trend reflects a clear message from customers: they want trusted national brands and are willing to invest in styles that carry long-term value.
Financial Highlights
For Q2 of fiscal 2025, Caleres reported:
- Net earnings: $6.71 million (20 cents per diluted share), compared to $29.96 million (85 cents per share) in Q2 2024.
- Net sales: $658.52 million, down 3.6% from $683.32 million last year.
- Famous Footwear segment: Sales dropped 4.9%, with comparable sales down 3.4%.
- Brand portfolio division: Sales declined 3.5%.
Given economic uncertainty, the company will continue suspending annual guidance.
Where Wansom.Shop Fits In
At Wansom.Shop, shoppers can find many of the same high-demand brands driving growth at Famous Footwear:
- Jordan
- Adidas
- New Balance
- Birkenstock
- Asics
Whether it’s for back-to-school, work, or casual wear, Wansom.Shop curates timeless and trending footwear that resonates with today’s style-conscious shopper.
